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  1. 10 Google Analytics Custom Events That Track the Untrackable

    Affiliate marketers typically receive special HTML from affiliate networks, which allows their business partners to track link clicks and keep track of sales, leads and payments. How to Use This Custom Event: Have this event fire in cases where any...

  2. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Number of sales/leads (42 percent) Number of sales/leads (49 percent) Agencies practicing SEO are most often using it to generate leads and drive traffic to the client website, said respondents. The complete State of Search Marketing Report 2012 is...

  3. YouTube TrueView Ads a Recipe for Success for BBQGuys

    With reviews and product ideas delivered in easily digestible bits, ShoppersChoice has seen a steady lift in conversions, and an increase in quality sales leads. The YouTube channel delivers quality leads and drives tremendous traffic to our site.

  4. How to Use QR Codes for Better Conversion Rates

    Serve a business objective (Generate leads, retain customers, drive traffic, etc. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can...