SEO News

Search Retargeting

RSS
  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Retargeting such as this is a powerful tactic that becomes even more sophisticated by layering on additional consumer information. An inherent shift is happening and marketers should begin to adjust their mindsets from simply targeting search...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Once imported, advertisers can sort the retargeting lists into groups to...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    That's why the need for retargeting across devices is more important than ever, the report said. Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to...

  6. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to effectively use retargeting. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and...

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    It wasn't until 2011-2012 that trading desks and retargeting technology were introduced to the Russian market. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more...

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  9. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By far the best way to do that is to create some clever creative ad content, which can then be targeted specifically at that person via Facebook and with some smart retargeting. Very quickly you can build a "Private Page" within which you can share...

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Retargeting. For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Although search and social elicit different behaviors, they have a...