SEO News

Search Retargeting

RSS
  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    It wasn't until 2011-2012 that trading desks and retargeting technology were introduced to the Russian market. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    By far the best way to do that is to create some clever creative ad content, which can then be targeted specifically at that person via Facebook and with some smart retargeting. Very quickly you can build a "Private Page" within which you can share...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Retargeting. For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Although search and social elicit different behaviors, they have a...

  5. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Many of the ways to integrate PPC will include retargeting because the ad copy and landing pages can be so personalized to our lists. Try retargeting past customers doing searches comparing products in your category or on "sale" or "deals" keywords...