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  1. SearchDay | Google's New Tools for Site Link Strengthening

    These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results. First up, Yahoo profiles are going universal. Separate Metrics for Google & Search Partners Oct 17, 2008 Via the Inside Adwords...

  2. Highlights from the SEW Blog: March 24-28, 2008

    Yahoo Gets REAL About Job SearchesIn an effort to improve access to job seekers and assist recruiters, Yahoo announced today the launch of "R.E.A.L.a patent pending search ranking system that is based on Relevance, Engagement, Availability and...

  3. SEM Vendor Checklist

    To assist you in that process, I've put together a one-page questionnaire you can use for initial screenings of potential SEM vendors. Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene...

  4. Show Me the Content: Web Search, Verticals, and Metasearch

    These types of activities could assist our competitors or diminish the value of our search results. Of course, database selection tools to assist users in making these decisions that incorporate personalization, social networks, etc.will also be...