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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. Organic search can't be influenced by paid or sponsored search...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  5. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. It's also interesting to note that, as Glenn Gabe pointed out in "Insights From 7th Graders About Google, Smartphones, Panda...

  6. Google Rolls Out Car Insurance Comparison Shopping in UK

    It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search listings. Interestingly, the language identifying the comparison results...