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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    These ads show up alongside the search results for the keywords you choose and provide additional visibility for your products. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels...

  2. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    Main Content: This could be in the form of a news article or a blog post, information about a product, a video, a tool, a search box, or a log-in. Advertisements: These may also be referred to as ads, sponsored links, sponsored listings, or...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Search is evolving to an environment where results will be based on how concepts are meaningfully related to each other, rather than disjointed keywords. Google’s most recent Penguin update has caused a storm of controversy since it began cracking...

  4. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    All areas (Logo, Search results, Searchbox and Button, and Adbox) we will analyze separately, too. The universal search type results on Bing and Yahoo are as attractive as Google. Yahoo implemented news results on top, time stamp, search options...

  5. SearchDay | Setting Expectations for SEO

    Both search engines and SEOs have continued to work on ways to make those pages show up better in search results. Yahoo Adds Targeting to Search and Content Ads Posted by Kevin Newcomb Mar 18, 2009 Yahoo has added some new features to its Sponsored...

  6. SearchDay | There's No Shortcut to Good SEO

    Check out the new language: Sponsored Search 3. Here's a mockup, via the hakia blog: Another update is the highlighting of the semantic relevant words in the results: Search box is available . Search Ad Quality Score 101, Part 1 SEM 101 It's been...

  7. SEO Reporting: Going Beyond Rankings

    In the past, many SEOs relied simply on providing visibility reports that detailed the rankings for particular keyword phrases within the top search engines such as Google, Yahoo, and MSN/Live Search.

  8. (Google) Insights on VP Candidate Sarah Palin

    The breakout tool would tell you these are highly relevant search terms. Once they knew Palin was the choice -- or before then, ideally, they should have done everything in their power to ensure when people raced to the Internet that the search...