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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. But many betas have provided supplemental traffic with acceptable...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    These ads show up alongside the search results for the keywords you choose and provide additional visibility for your products. Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank...

  3. FTC Giving Native Advertising a Closer Look

    How can methods used to differentiate content as advertising be retained when paid messages are aggregated (for example, in search results) or re-transmitted through social media? The Federal Trade Commission will host a workshop on December 4...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Most people think social media is free but there is a high cost of time and effort if you want to do it correctly and get the best results. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. Organic search can't be influenced by paid or sponsored search...

  6. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. On search engines, it's all about the keyword. Additional words may also appear in the user's search.