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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. In fact, Adams shared 10 reason why Google Webmaster...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  5. So... You Think SEO Has Changed?

    Identify and improve low performing pages. On Page Optimization of HTML Pages I don't advocate obsessing over toolbar PageRank, but understanding how PageRank works and how that affects your site's internal link structure will help you rank in any...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it in aggregate to develop complementary metrics around task completion. Your web pages are but points along a greater journey for consumers...

  8. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    With mobile, people aren't as willing to spend a lot of time refining their search queries or go through multiple pages of search results as people do on desktops. After all, Mayer's background from her early days at Google was in the core search...