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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more. Knowing multiple pages are ranking for the same term is third base. The unfortunate reality today as a result of secure...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  4. So... You Think SEO Has Changed?

    Identify and improve low performing pages. On Page Optimization of HTML Pages All search engines want to rank the most relevant resource for any given keyword at the top of their results page. The basic fundamentals of SEO are still important and...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...