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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. This hybrid approach is something brands may choose to create a...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Because there are so many possible user agent variations, this method is less...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. Consumers are typically looking to solve problems with apps, so Google will look at information from...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative...