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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. That includes the marketer who approached them in the first place, looking for answers as to why...

  2. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to determine where to invest their time and efforts and how every effort is...

  3. SearchDay: Search Engine Optimization: Back to Basics

    AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson Aug 19, 2008 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â”” How the Top 3...

  4. Google's Q2 Financial Report Hits EDGAR Database

    Click fraud occurs when a person clicks on a Google AdWords ad displayed on a web site for a reason other than to view the underlying content. Number crunchers might be interested to learn that Google's Q2 2005 official quarterly report (53 pages...