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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program...

  2. Introducing the Local Marketing Adoption Curve

    Paid search and paid social should drive visitors to the location pages created in the "walk" stage. Location pages should be created with links to social media and review sites. But local marketing consists of more than just optimized pages and...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  4. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is...

  6. A Recipe for a Tasty Semantic Search & SEO Salad

    Instead, focus on conveying the concept of your pages. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. Google can often connect that sort of dots.