While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the site returned to its original levels. The owner of this site performed extensive value added analyses on the data...
Web research suggests that web pages are normally viewed from left-center to right, with substantially less focus paid to the right-hand side. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to...
And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...
Good reviews, content, and engagement on search engine local pages (Google+) For a small business, local search may something that can be done in an afternoon, followed up by a quick daily or weekly review of off-site pages.
Hide content on your pages using CSS? Some pages on this site may have been hacked by a third party to display spammy content or links. Some of the pages may contain hidden text and/or keyword stuffing.
He went on to say that a startling 50 percent of his new clients don't have their analytics tracking properly, which might include double-counting sales, have pages that are missing the script, etc. So with Facebook Graph Search the results are...
On Pages 2, 3 and 4, traffic dropped by 27 percent, 11.3 percent and 5.4 percent respectively from the first position to second position. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic...
There are multiple approaches to marking up pages for search engines crawlers. To determine the rich content information that appears in a snippet, search engines rely on markups on the source pages crawled.
Advertisers can still buy search products with ads on search results pages, according to the report. Just last week, Inside Facebook revealed sponsored search results were among the features to be cut.
Numerous "search results" pages were indexed and driving loads of traffic but no sales. A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline.
Only perfect landing pages. Gagnon then discusses an interesting formula, specifically for landing pages. Conversion Sequence for landing pages – C=4M +3V +2(I-F) – 2A Find your extra chunky: think landing pages and segmentation
Use mobile landing pages to drive conversions. Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. He cautioned that some consumers just don't just...
If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes when "baby" and "spinach" are combined. On search engines, it's all about the keyword.
Within the "Search Queries" area, you'll have the opportunity to see the "top pages. The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.
As such, it will speed up the link between searches and services, minimizing the risk of organizations losing business through lengthy search processes or complicated web pages. Russian-based search engine Yandex announced a revolutionary way for...
A few initial results included a significant drop in time-on-site and pages-per-visitor. In the screen shot below, we included 3 interactions (pages): You can see as many pages (interactions) as you want.
Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the author could be used to rank pages? Can authority or trustworthiness be measured in a different way, based upon...
Do you have "about" pages on your website? You can see we also have breadcrumbs in search results in Bing organic listings: It's fairly easy to mark this up – and it provides extra links in the search results that can increase your organic click...
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. This works similarly to authorship but is tied to Google+ pages as opposed...
Do you like the results that come up on the first two pages of search results? In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results.
