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  1. Your Guide to Structured Snippets for SEO

    Some search marketers are justifiably concerned that offering more information on search results pages will reduce click-through rates, and therefore organic traffic. For example, if you search for the movie Die Hard, Google could search the Web...

  2. Search Top Priority Among SMBs [Study]

    It includes everything from newspaper advertising to yellow pages, industry-specific magazines, direct mail, and door hangers. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results.

  3. Your Job Is to Make Google Look Good

    Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the visitors to the pages of their site.

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  4. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many...

  6. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages