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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the...

  2. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    So most of the time, suppose we're starting to return a set of search results and we've got two pages that are actually kind of identical. Typically we would say, "OK, rather than show both of those pages since they're duplicates, let's just show...

  3. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. A quick search online will reveal that certain types of content are popular.

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    The main difference between (non-local) voice searches vs.typed searches is elongated search queries. If the user continues to search [show me things to do there], Google will remember the previous search and give them results for popular local...