Editor's note: This column originally was published on February 23, 2012, and was the most popular column of the year on Search Engine Watch in 2012. Title tags are also part of what makes people decide whether to visit your site when it shows up...
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
Second, certain specific product searches will replace the right column of search results with a product description and links to retailers: First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath...
The Independent newspaper published this column on the issues with the non-compliance of many well-ranked websites just last week. Look at almost any of the sites positioned in the top 10 search results on google.co.uk for “payday loan” and you’ll...
First, the right-column is almost entirely composed of content derived from semantic inference: it displays a list of people who have contributed to the movie as well as information about the movie pulled from Wikipedia.
We see this with our Google AdWords clients who pay a premium for the top-rank ad locations (the ones above the organic search results, as opposed to the right column on the search results page). Yes, they cost more per click ($7.67 vs $5.69), but...
Editor's note: This column originally was published on September 20, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. If you're posting a link to your fan page wall, you'll have an option to "Say...
Editor's note: This column originally was published on June 7, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. For more detail on social signals and PPC, read my previous column, "How Social...
Most commonly this is the footer area or the right column of the page where you might have buckets for "Most Popular Pages," "Related Topics," or any number of subsets of links that are relevant to the users of that page.
Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this space.
Add UPCs to the GTIN column in your Google Shopping feed and you’re all set The impact of adding UPCs to your shopping feed depends on whether you’re price competitive, your number of products, and how Google currently organizes your products in...
This is because the Lab's focus has been rather agggressively on SL Marketplace, at the direct expense of in-world shopping, a practice that has been cited by a number of people (self included, right here in this very column) as being short sighted.
I can't say whether this type of measurement was used in Panda and that it not really the point of this column. The basic reason for this is that the search engines don't want to have a results page that shows the same result over and over again.
One column vs.two or three column design When we have the opportunity to analyze a paid search account for the first time and are asked the question, "How can you improve my performance? You can go back to the main "Website Optimizer" page from the...
This column originally ran on ClickZ. Now that local search is ingrained in us, Google has changed the way it shows results on the SERP by putting increased relevance on local listings. According to Experian Hitwise, Facebook was the top-visited...
Our countdown continues today with our No.column, which originally was published on August 31. Baidu hasn't included any pics or videos in their search results for the [iphone 4” query. In general, model-based attention analytics can't replace a...
In 2006, Snap.com began providing a two-column view of search results, with regular search results on the left and a preview of the selected result on the right. Google today announced a new feature called Instant Previews that allows searchers to...
Here's what the bottom of the page looks like: it includes recent tweets on and from Pakistan and there's a last searches column, side by side with an up-to-now empty "partners" column. First, a broad search, "restaurant.
Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U.K elections. This series will explore how each of the parties are using search and display advertising, social media...
Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U.K elections. This series will explore how each of the parties are using search and display advertising, social media...
