It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
While the organic search traffic to this particular set of pages was lost forever, the organic search traffic to the rest of the site returned to its original levels. While Google has now rolled the Panda algorithm into the main algorithm, many...
Parked domains are placeholder sites with little unique content, so Google doesn't typically include them in search results. Again, not to beat the dead horse here, but if you're practicing black hat techniques, your site has been caught, if it is...
So with Facebook Graph Search the results are based on both users' and brands' profiles, as well as content made by third parties. To find keyword ideas, one tactic Beckman recommended is going to Google and typing in words in the search box to see...
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results.
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? Worse, is he pitting the profits of Google Inc.against Ma and Pop’s Main Street?
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. I’ve had great experiences involving local link building throughout campaigns, gaining traction...
Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're are also managing search, social, the website, etc. Fleck then went on to provide us with some key questions you should...
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals.
The Search Queries section is broken down into five main indicators: CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. You should also consider the broader search landscape: is...
Optimizing key images on your site such as your logos is another great way to take up potential search engine results page (SERP) real estate. Your online reputation can impact virtually every aspect of your digital marketing program from the...
The blog post explains this bid rule as "Automatically tries to get your ads to the top of the page, or onto the first page of search results. Similar bid rules are available within other paid search management tools that actually may provide...
Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Nearly every business today must decide how much to spend on search engine optimization (SEO).
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. Users can discover and find apps in two ways: searches through the app stores as well as...
At-a-Glance Search Results This would provide very little new in terms of search results, but would instead provide a different interface for results, and perhaps more instantaneous searching while on the go.
The firm remains one of Google's main search competitors. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market in Europe, is guilty of discriminating...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Click-through rate from search results
Basic search engine optimization (SEO) is fundamental. What Search Engines Are Looking For What Search Engines Are NOT Looking For What are search engines looking for? How can you build your website in a way that will please both your visitors...
Google’s own search trend data substantiates this as does an audit of Pinterest results for last spring. Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results...
