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  1. SearchDay | Local Search Tactics for Tough Economic Times

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one...

  2. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. In looking back through all my Search Engine Watch articles, I...

  3. SearchDay | How to Communicate SEO Value

    The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI.â””With the current economic climate leading up . Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy...

  4. SearchDay | Use Online Public Relations for Link Marketing

    Use Online Public Relations for Link Marketing LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. And during this transition time, the Google CEO will give a speech about...

  5. Where's The ROI?

    You're going to be amazed at the information you'll have at your fingertips, and the possibilities for growing your business, even in tough economic times. Optimizing your Web site to perform well in the organic search results is a long-term...