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  1. Digital Asset Management Strategies to Grow Your Audience

    How could each component of the conversion from podcast to video could be leveraged for a wider and quite often new audience? This is important on this project because YouTube only allows 15 minute segments and the podcast is generally over an hour...

  2. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Porters went out of business because they didn't successfully migrate their website to match how the customers using...

  3. The Other PR that influences search ranking

    A good press release with the links, podcast and video gor picked up in some major media sites. The podast was registered at podcast sites. When you understand that Google's PageRank and "links as votes" system is basically a PR model of third...

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  4. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. Google Maps is Local Search, Metamend

  5. Copyright Law: What Search Marketers Should Know (Part 1)

    Multimedia series (podcast and video archive) Google, for example, they have a different DMCA takedown service department for each of their services – one for organic results, one for paid results, and for AdSense," says Walton.

  6. Implementing your Search Strategy for the Latino Market, Part 2

    See which podcasts show up at the top of podcast directory search results and are relevant to your own site and/or business, and contact these podcast producers with content offers – such as a episodic feature, interviews, or even doing a show...