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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. The canonical tag is found in the header of a Web...

  3. Writing Sales Copy For Conversions, Part 2

    Use supporting links to maintain present supplemental information and "see also" cross-referenced information. If you review your Web site or landing pages with a critical eye and faithfully implement the recommendations above, I can guarantee that...

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  4. A First Timer's View of SES San Jose

    Life After Supplemental, YOUmoz In the SEO sessions that I attended, I heard lots of discussion about what to do and not to do with web pages to improve traffic. My first Google search gave me local results 20-30 miles from my house, although there...