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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Always check pages are being indexed by Google and Baidu (or the major search engine of your...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...