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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. They were 13 to 17 years old, the profile names were highly suspicious, and when we dug deeper a...

  3. Google Instant - 10 Things Marketing Teams Need to Know

    In much the same way as described above for Google AdWords accounts: What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated...