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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. 4 Google Changes and How Online Merchants Can Adapt

    Google Shopping may make a lot of changes, but if you're an online merchant that's looking to profit, Google is the largest revenue and traffic generating shopping channel. The arrival of Google's newest algorithm, Hummingbird, is designed to...

  3. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    When BloomReach detects that the intent and behavior on a single merchant's web and mobile sites are significantly similar, the system observes and correlates the anonymous users to determine if its the same person," according to Joelle Kaufman...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Here you can see search term or exact word or set of words a person enters when searching on Google.

  5. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...

  6. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Following a scandal involving one merchant (who eventually was sentenced to 4 years in prison) who used negative publicity to rank higher in Google's search results in 2010, Google Fellow Amit Singhal, in announcing an algorithmic change, stated...

  7. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    A merchant's product can be included for as little as one cent. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to...