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  1. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. The one thing in common is that the content, regardless of size...

  2. "Which Update?" Is the Wrong Question

    Now you may be thinking, if Panda is about content and more specifically, getting rid of low-quality or thin content (which it is), then how can a drop in results right after a Panda update not relate to having low-quality content or content that...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  4. Search Engine Marketing Checklist for Hotel Marketers

    Optimize the sequence of the hotel search results for each of the top 100 (or even top 1,000) destinations for the destination hotel search results page Ensure the main hotel content and layout of the homepage is optimized as a landing page for SEO...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  6. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  7. Dealing With Onsite Duplicate Content Issues

    Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to show in the search results page. The problem of duplicate content arises when there is more than one version of a...

  8. 3 Building Blocks for Content and Search Marketing Success

    The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels...