Essentially, the index reflects how often a website shows up in the search results. Looking at this historical, top-level view of the site’s visibility in the search engines allows for both problems as well as improvements to be quickly identified.
Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. Searchers were given a prompt search results page, and asked to go to the part of the page...
I wasn't immune to the feelings of helplessness and contempt as we faced a huge migration and a perceived loss of control of our clients' search budgets. Just set a budget for your search campaign and bid optimize to account for the relative value...
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
When you placed the tilde sign immediately in front of a keyword, Google would also include synonyms for that word in their search results. Unfortunately, Google has quietly dropped support for the tilde sign in Google search results.
It's more valuable and actionable than estimated data since it's proven to produce results for your specific site. Even though search demand is a goal, you want to factor in the intent of that traffic.
We do know that advertisers participating in Google Grants will be given a lower priority in the results. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads...
In general, SEOs agree the key factors driving local search results boil down to: Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers...
Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social media advertising. The study also found that the most popular service bundles include social media services (89 percent...
Parked domains are placeholder sites with little unique content, so Google doesn't typically include them in search results. Site appears to be cloaking (displaying different content to human users than is shown to search engines) or redirecting...
So with Facebook Graph Search the results are based on both users' and brands' profiles, as well as content made by third parties. To find keyword ideas, one tactic Beckman recommended is going to Google and typing in words in the search box to see...
Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. Quite simply, it's an experiment with putting Pinterest-like boutique content front-and...
You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward gesture-controlled navigation and image-focused results. You're looking for multiple pieces of information on the...
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
Let's hone in on the use of data in the context of e-business, social media, search and digital marketing. For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's 'intel...
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. The way that this content and data is structured and presented in the SERP’s is the focus of my article...
It is worth noting, however, that DuckDuckGo earns revenue through contextual advertising on their search results. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned...
Just last week, Inside Facebook revealed sponsored search results were among the features to be cut. Advertisers can still buy search products with ads on search results pages, according to the report.
