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  1. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. Many Google AdWords features come with fabulous treats that help improve account...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. That includes the marketer who approached them in the first place, looking for answers as to why...

  3. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to determine where to invest their time and efforts and how every effort is...

  4. SearchDay: Search Engine Optimization: Back to Basics

    AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson Aug 19, 2008 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â”” How the Top 3...

  5. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    will select the search term queries for which - and the pages on which - Yahoo! s search results and on some of its web properties in the United States and Canada. This agreement provides a source of funds to both deliver financial value to...