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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Identify and optimize the content of the top 100 pages...

  2. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages. But with rich snippets, for example, webmasters are responsible for marking up their pages to have that...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. According to Google's ranking principles, how useful a user finds a...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Google warns against this, and in June, it announced it would start sending messages to mobile users...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Fallback pages give search engines the content they need for important organic search landing pages. This may or may not be a problem, depending on whether the URLs are important organic landing pages.