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  1. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Paid Search While it seems obvious to buy your brand terms in paid search...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    Understand what is happening with your traffic, conversions, and revenue as a result of secure search and prioritize you work accordingly. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will...

  3. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    So it's not the case that every single time there's duplicate content it's spam, and if we made that assumption the changes that happened as a result would end up probably hurting our search quality rather than helping our search quality.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments Similar to the first segment, this one looks across all of your visitors and isolates those who have been to your site through an organic search visit at least once in their visit history.