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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Since its inception in 2007, universal search...

  2. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Paid Search While it seems obvious to buy your brand terms in paid search...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Understand what is happening with your traffic, conversions, and revenue as a result of secure search and prioritize you work accordingly. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will...