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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to themes that were less relevant and/or action-orientated.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. Over the years Google algorithm has been changing to take into account social factors more...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. A perfect use case would be if you sell cell phone...