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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. You can also inform Google how you would like it to...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong...

  5. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Google warns against this, and in June, it announced it would start sending messages to mobile users...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Fallback pages give search engines the content they need for important organic search landing pages. One Solution: Fallback Pages Fallback pages are HTML pages that display if the requesting resource does not parse JavaScript.

  7. Bing Launches Search Removal Request Form in Europe

    The form is located in Bing's webmaster pages, and like Google's form it asks for specific information about the subject and details of their embarrassments. We're currently working on a special process for residents of the European Union to...