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  1. Your Guide to Structured Snippets for SEO

    Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. For example, if you search for the movie Die Hard, Google...

  2. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. But now, Google is getting good at figuring out when a link is one that was made with the sole intention of trying to manipulate Google.

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The first ranking result comes in at 27.7 percent CTR, and drops to just 9.2 percent for the second-placed search result. User behavior certainly plays a role, such as if a user wants to quickly find information on a search they'll be more apt to...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? So now, Fabletics has a slightly tarnished page one branded search result. Search results beware and be aware, customer service is part two of the social media revolution.