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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, Google isn't a casino, and AdWords advertisers aren't gamblers. However, this is where some AdWords users lose their way. Sure, huge businesses with vast monthly AdWords budgets might not be too worried about their CPC, but for the average...

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Many Google AdWords features come with fabulous treats that help improve account performance or ease campaign management. Recently Google rolled out the ability to use lists of negative keywords that can be shared across AdWords campaigns.

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. As Google’s Avinash Kaushik told us at SES Toronto, companies need to consider that all actions...

  4. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    Without reserve, Chatterjee told SEW that the call-through rate currently has no impact on the Ad Rank calculations that Google AdWords employs to determine ad position and cost-per-click (CPC). Google AdWords Call Metrics Adding $1 Charge for Calls