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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. It's important to distinguish the bounce rate for organic visitors...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Google’s algorithms really should be able to determine that this influx of directory links was not a result of you creating links in order to manipulate your search engine rankings. I am fairly certain that Google can see these links as just...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? So now, Fabletics has a slightly tarnished page one branded search result. Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and...

  6. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Not that many years ago we had quite a few of these things called search engines, but today we are primarily...

  7. Google Dorking: Feds Warn Against Malicious Cyber Actors

    The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set of search parameters to locate sensitive information...