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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. On the paid side, smartphone cost per click continues to be less overall...

  2. What is SEM? Depends on Who You Ask

    However the first post defines "search marketing" as paid and unpaid. A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). In the early 2000s, search engine marketing (SEM...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Too many negative seller reviews can even have your account suspended, so be careful to always put the customer first...

  4. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. I don't advocate obsessing over toolbar PageRank, but understanding how...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. From an organic search standpoint, displaying relevant content related to page...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web analytics pretest routine used to...