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  1. What is SEM? Depends on Who You Ask

    A form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid and...

  2. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Interesting to note that, although Google was first to take this multi-modal/universal search approach, when this article was written, Microsoft returned the higher number of “blended”-type results. Or from the founders of any given web search...

  3. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    Google also reminded website owners that Google reserves the right to change how your title appears in Google’s search result pages – which is hardly a new practice. Google also has “made an adjustment” to how news results are blended in universal...

  4. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Once again, this experience simply didn’t exist on the core engines a few years ago, and the vertical search sites flourished as a result. What’s happened is that the search engines have shown considerable improvement in their use of blended search...

  5. Half of British and Irish Marketers Use SEO for PR Purposes

    Universal & Blended Search -- Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. According to new research by Citigate Dewe Rogerson, 51.4% of...

  6. Making the Most of Your Local Search Marketing Dollars

    Now let me see if I can get this right: universal search begat blended search, that when combined with collective interest becomes social search, and if it has a geo-modifier it becomes local search. But it won't be as a result of on-device or...