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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. The study data reveals that as of October 4, 2014 (note that all search engines...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. It's important to distinguish the bounce rate for organic visitors...

  4. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. The result: Poor search visibility relative to competitors. The downside is that the crucial content or key product data may not be...

  6. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. If you are a European resident and want to request that Microsoft block search results on Bing in response to...