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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this is where some AdWords users lose their way. AdWords advertisers should assume that the quality score of their ads can always be improved. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion...

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. Many Google AdWords features come with fabulous treats that help improve account...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. Set an objective; as Facebook says in their targeting help documentation, “Our system will...

  4. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to determine where to invest their time and efforts and how every effort is...

  5. Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

    In conversation with Surojit Chatterjee, AdWords Product Manager, Chatterjee explained to Search Engine Watch (SEW) that as mobile users essentially click an ad, it made sense not to change the pricing, but in the cases of desktop searchers who...