In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. Search engines and consumers get a very clear sign what this result will return. In a search “prom dresses under $100,” however, Nordstrom isn't...
The URL of the search result that demonstrates the problem. It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still...
However, sites doing this would lose traffic from Google and other search engines, which could potentially result in an even greater loss of revenue. The law, which targets search engines that provide snippets, originally would have given news...
Proving the Value of Your Search Campaign: Tangible SEO Metrics This new reality might warrant additional changes and adjustments but it might also be the projected result. Orienting based on the observations will result in a new set of possible...
Google Maps search results are much more clearly added to the maps page. For example, they included a screenshot highlighting a user searching for an Italian restaurant, it not only displays the first result as an overlay on the map, it also shows...
As a result of this uncertainty, it's vital to have tools in place to collect actual audience data to compare against the personae developed during the research and planning stage. OK, maybe not "everyone," but certainly a whole bunch of people are...
For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have location-specific data that this is, in fact, true. Tolerance for irrelevant content and slow/bad site-search...
When you hover over a local search result in Graph Search, two buttons appear for "photos in" and "visitors of". I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find...
In you search for "time lapse" on YouTube, you'll see over 500,000 video results, which have millions of views. As a result, the program received 2x the number of expected video submissions. An internal study also saw brand lift as a result of the...
If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first place, its potential awesomeness is severely limited. Creating AFC that people measurably engage with...
Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent. The first result, naturally for ebay.com, has six "deep links" and a...
Do you notice that many of your site’s site search result pages are being indexed. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content that has no place being seen by the search engine bots.
You can make your search result stand out by authenticating your content with Google authorship. This will allow for your Google+ profile picture to show up next to your search result and offer a link to read more content written by you.
The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. As we've previously reported, Google has committed to proposed clearer labeling for desktop and...
Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search...
So, what does Kawasaki predict will be the result of this? This is the result of many things including marketing automation, Google algorithm changes, and social networking. Lastly, with Google authorship taking a strong foothold on rankings and...
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Looking at Pinterest, in the context of SEO, one out of...
