DuckDuckGo is probably the best-known of the private search engines, and as a result it has recorded record traffic and shows no sign of stopping. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people...
But instead, they found there wasn’t the perfect result, and there was no perfect Pepsi because of personal differences and preferences. Then as a result of his success with Prego, Ragu hired Moskowitz and determined there were multiple “perfect...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a...
In Estimating the Impact of iOS 6 Organic Search Data Loss s important to take into account all variables (shown below), seemingly complicated, but worth taking the time for an accurate estimate. To make it a little easier, pull the number of iOS...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. It was pretty simple and only took me about 3-4 hours and I got seven pretty good links as a result.
Decreasing display's budget could even result in a decrease in your brand's search demand. As shown in the table below, display is strong in delivering "assisted" conversions, while search is the best driver of last-click conversions.
This information lets you know how many searchers seeing your site are taking action and clicking on your search result. The Search Queries section is broken down into five main indicators: CTR: Your CTR, or click-through rate, is the percentage of...
For this example, we are analyzing paid search traffic. We narrowed our focus on to paid search traffic and the report now looks like this: We could see the result in the screen shot below. How you think users interact with your website can be very...
And here's another example search result: Taking some inspiration from Google, Yahoo's search results have gotten a makeover. Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear...
And not only do we not think that way in the search quality team, we’re more than happy to make changes which are better for the long term loyalty of our users, the user experience, and all that sort of stuff.
Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will love. Poor grammar, excessive verbiage, and content without a clear purpose will turn off readers, and potentially...
You can see we also have breadcrumbs in search results in Bing organic listings: It's fairly easy to mark this up – and it provides extra links in the search results that can increase your organic click-through rate.
Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Optimizing key images on your site such as your logos is another great way...
This is a clear admission that yes, negative SEO does exist and it can result in third parties being able to remove competing sites from the Google search index, or at least negatively impact their search rankings.
To do this they show a number of "raters" two results side by side, the current search result, and the search result that makes use of the new algorithm. They are building spam fighting algos that improve the overall quality of search results.
Yandex has now rolled out their second-generation personalized search program. We used to look into a user’s search history as far as a few months back to choose the search results that would be most relevant to their scope of interests," Yandex...
While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions are still the result of customers seeing your brand offline and doing a quick online search to find your website.
The search result below leads right to a Facebook help page, but – oops, looks like they haven't updated their meta descriptions. Outdated information still populates search result. Over the past few days, and only in select Facebook Ad accounts...
In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. Search engines and consumers get a very clear sign what this result will return. In a search “prom dresses under $100,” however, Nordstrom isn't...
The URL of the search result that demonstrates the problem. It's been less than 24 hours since Google Penguin 2.0 went live, but there are already several reports of big changes. There are also many reports that, despite Penguin, Google is still...
