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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search for “popcorn maker,” the first result is a company’s name, followed by an Amazon category. Search engines and consumers get a very clear sign what this result will return. In a search “prom dresses under $100,” however, Nordstrom isn't...

  2. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    However, sites doing this would lose traffic from Google and other search engines, which could potentially result in an even greater loss of revenue. The law, which targets search engines that provide snippets, originally would have given news...

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Proving the Value of Your Search Campaign: Tangible SEO Metrics This new reality might warrant additional changes and adjustments but it might also be the projected result. Orienting based on the observations will result in a new set of possible...

  4. 3 Keys to Activating an Audience with Smarter Content

    As a result of this uncertainty, it's vital to have tools in place to collect actual audience data to compare against the personae developed during the research and planning stage. OK, maybe not "everyone," but certainly a whole bunch of people are...

  5. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent. The first result, naturally for ebay.com, has six "deep links" and a...

  6. Top Google Website Optimization Resources

    You can make your search result stand out by authenticating your content with Google authorship. This will allow for your Google+ profile picture to show up next to your search result and offer a link to read more content written by you.

  7. Here's What Google's Labeled Search Results Could Look Like in Europe

    The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long antitrust investigation. As we've previously reported, Google has committed to proposed clearer labeling for desktop and...

  8. Guy Kawasaki Talks Content Marketing, Social & Google+

    So, what does Kawasaki predict will be the result of this? This is the result of many things including marketing automation, Google algorithm changes, and social networking. Lastly, with Google authorship taking a strong foothold on rankings and...

  9. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...