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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. You are the specialist that’s been brought in to cure specific business concerns, so it’s easy to assume...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Structured Snippets is a new feature that incorporates facts into individual result snippets in Web Search. This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. However, if you have the exact same content on your site, too, you run a risk of being labelled as a...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    So now, Fabletics has a slightly tarnished page one branded search result. Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they choose to...

  6. Google Dorking: Feds Warn Against Malicious Cyber Actors

    The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a detailed set of search parameters to locate sensitive information...