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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. Additionally, applying some competitive backlink analysis to similar...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Unless you're ingrained into an industry or market, it's tough to comprehend how...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. How to Use this Segment: Apply this segment to your SEO reports to look...

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    While TwitterChats are nothing new to social media aficionados with the first industry chat originating in 2008, #journchat. This new media segment opens up brands to be first in your industry, first to a topic, theme or segment to be a guest, host...