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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Reaching the “perpetually connected” consumer is more achievable when efforts span multiple platforms. Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel Reports; this is just...

  2. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    This session dove into the consumer's path to purchase and how each channel could help move a consumer along that path. Too often advertisers jack up their bids on the keywords that lead from a click to a conversion and they ignore the five other...

  3. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. A consumer's first exposure to your brand may occur...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School...