In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop. Eighty-two percent of smartphone shoppers use mobile search to help make purchase decisions, Google...
Consumer spending is forecast to be up 11 percent this year for Mother's Day, showing an average of $168.94 spent in celebration. The complex machine was designed with the idea, what "if Google the Search Engine had a mom of its own and wanted to...
By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. Pay-per-click search marketing may have been invented in the...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. According to Craver, the set of reports you get for tracking...
What worked well for us was really baking in research, analyst reports, and consumer opinions; sometimes as many as 30 to 40 references. Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of...
However, there is more of a process that takes place that includes a number of queries, paths, and timing – all of which help to guide the consumer along to the conversion and therefore add value to the PPC account.
If a consumer is searching for cars if they are unsure about what type they want they may start by searching for “new car. At this point that consumer is creating a consideration set. Have you ever done a search for a non-branded term that didn’t...
In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online...
However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. Most brands find it easier to dominate search engine results for the name of their company, brand, product or service.
Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find...
With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.
Once a consumer decides to purchase a product, what gets them through the last “digital” mile to the shopping cart? All of the above are self-consistent, and yet contradict ComsScore’s reports of higher online revenues on Tuesday and Wednesday when...
For Passbook and all other local shopping apps like Shopkick, there's a sequence of product innovation, consumer usage, and retailer adoption (usually in that order). As the holiday shopping season kicks off with record Black Friday and Cyber...
Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...
In addition, Facebook fans and friends of fans spend more per visit than the average consumer; in the case of Amazon, fans of the brand spent twice as much. To gauge the effectiveness of your social marketing efforts, you need a clear picture of...
Since John Deere published "The Furrow" in 1895, content marketing has been right in front of the consumer eye. Mike Grehan, Publisher of SEW and ClickZ, shares some great thoughts and insights on the connected consumer as part of his interview for...
FTC actions should primarily respond to demonstrated consumer harm. Federal Trade Commission (FTC) officials are reportedly thinking of dropping their antitrust case against Google, Bloomberg reports.
BIA/Kelsey says that mobile local ads offer marketers better relevance, immediacy, and consumer-buying intent. Boland's theory is backed up by a recent YP study, which found that four out of 10 consumers use local search.
Consumer Packaged Goods Search EMarketer takes popular research reports, like Pew Internet and comScore, and packages their insights into digestible chunks and charts. Buy Industry Reports from Shop.org or Econsultancy
