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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target audiences, wherever they are. Since encrypting search, Google has replaced “not...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Blog as the First Interaction More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on a domain, depending on the level of engagement on the blog and other areas of the site.

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Use these tools to find and follow more Twubs.com/p/hashtag-directory, Blog.tweetchat.com/calendar, and Twchat.com. For example #SocialChat received kudo mentions in media outlets such as #SocialChat Blog Mentions, Mashable, Social Media Today...

  5. 10 Google Analytics Custom Events That Track the Untrackable

    This Google Analytics custom event may require reading the full instructions in order to implement properly, so be sure to check out AJ Kohn's blog post for more details. Once you've set up all of these events on your blog, you'll be able to export...