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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. The doctor might ask you to follow up in a week or so to see if anything has changed...

  3. How to Use Google Analytics Site Search Reports

    Each query used is shown alongside search usage metrics but Goal and E-Commerce reports are also available. Setting Up Site Search Reports If that was ticked for Search Engine Watch all search results URLs would show in the content reports under...

  4. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo reports 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Kenshoo recently released an industry spotlight report for the...