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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Reports can be customized and changed easily by dragging and dropping metrics into a table to avoid the importing, exporting, and...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Few of the sites examined used responsive design, said The Search Agency, which followed the trend found in previous mobile scorecard reports. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Search In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. However, recent moves by search engines have made SEO more difficult than ever. As the number of websites exploded, the search...