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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    One of the biggest is that the measurable ROI is simply far worse for smartphones, particularly for online pure plays,” he said. Siddharth Shah, Director of Analytics with Adobe Digital Marketing Business, told us, “With the growing impact of...

  3. New Google Analytics Social Reports: Measure SMM Value, View Streams

    It’s difficult to assign value to social channels and campaigns, as evidenced by the sheer amount of tools trying to solve the social ROI challenge. The Google Analytics team has just announced a new set of reports to help marketers more accurately...

  4. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. Matt said Analytics 1.0 is the endless reporting of numbers with no analysis of the data, while Analytics 2.0 digs...

  5. Highlights from the SEW Blog: March 17-21, 2008

    Analytics & ROI At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. An Insatiable Desire for Web Analytics? SEW Experts: Social Search: Welcome to the World of SocialommerceSocial media...