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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting.

  2. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number of...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? From the report: Savvy SEOs know to track rank across search engines, mobile devices...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. Increasing visibility in the search listings drives more traffic, which creates more leads, and...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that fail to offer optimized mobile...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). With this report, you can drill into the referrals to see exactly which ones are...

  8. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A 2014 Forrester report highlighted how some companies were tackling data and personalization head on: Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless...