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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. From the report: That's likely part of the fuel behind Marin's latest launch: support for Google Shopping...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    You pull up the search results on your device, click the link, and nothing. After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the road. Bounce Rate: Whether a user returns to or "bounces" back to...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. In the latest version of the guidebook for search quality evaluation...

  6. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...