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  1. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    Google’s algorithms really should be able to determine that this influx of directory links was not a result of you creating links in order to manipulate your search engine rankings. I am fairly certain that Google can see these links as just...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The position of keywords in titles is also considered in rankings. While this correlation has seen a slight decrease in the past year, it is still considered in rankings. Rankings for proper use of keywords in onpage copy have increased from 2013...