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  1. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  2. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. We've now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites.

  3. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). Because local truly puts the customer at the center of cross-functional corporate marketing programs...

  4. Dealing With Onsite Duplicate Content Issues

    New websites may face delays in rankings The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. Duplicate content within the same site makes it difficult for a search engine to decide...

  5. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop...

  6. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).