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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    If you're thinking of starting an SEO or content marketing strategy, be sure to ask the service provider how they are going to account for the trends in mobile organic search behavior, and how they are going to measure discoverability and...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Networking with “influencers” is key to a company’s success especially on a global scale where search changes 4-5 times a year. They help customers analyze terms that competitors are ranking for. Their “customer success team” assists big name...

  4. How to Create a Content Calendar to Correlate SEO Results

    The problem we have as search engine optimizers in the current landscape is that our jobs are still about improving results. Of course, large trends will always be visible and of course, I am over-stating the problem as it stands at the moment for...