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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Social authority, in most cases measured by a given persons G+ profile, has...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Track Mobile Segments in Google Analytics Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Finally, Boggs explained that Google Webmasters Tools should be thought of proactively by pairing it with Google Analytics. From a reactive mode perspective, look at your analytics and verify. If you come across something in your diagnoses, your...

  4. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. So the search behavior associated with the demographics using outdated browsers is what we see coming...

  5. How to Write Great Content: Because Awesome Content Won't Write Itself...

    With your analytics information in one hand and search in the other, you're able to match query intent with the proposed web answer. Hey, what's the point of your customers using the web for social conversations if you can't stalk them and use...