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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It's one of the reasons I highly recommend implementing adjusted bounce rate (ABR) via Google Analytics. So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. Social authority, in most cases measured by a given persons G+ profile, has...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Track Mobile Segments in Google Analytics Tracking mobile segments in Google Analytics is key to understanding the actions your visitors are taking from their mobile device and their engagement with your content and your brand and how it differs...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Finally, Boggs explained that Google Webmasters Tools should be thought of proactively by pairing it with Google Analytics. From a reactive mode perspective, look at your analytics and verify. If you come across something in your diagnoses, your...

  6. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries, or in Google Webmaster Tools. So the search behavior associated with the demographics using outdated browsers is what we see coming...