SEO News

Search Ranking Purposes

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  1. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  3. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Our next example draws on search ranking data. At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and achieve better...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.