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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. Below are a few tried and true tips to getting your stories found (e.g.in...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the better. So it isn't a surprise Google is focusing its algorithm changes on...