Nearly every business today must decide how much to spend on search engine optimization (SEO). Instant results often involve SEO practices that are against webmaster guidelines put out by search engines.
Next thing you know, there you were, all pretty and shiny ranking at the top, bringing in the big bucks. But if you're doing it today, make sure it's original, unique, relevant and well written or you put yourself at a risk for potentially...
While testing Local Graph Search, check-ins clearly seemed to be a ranking factor. This post will cover a number of local ranking factors (and potential factors) for Graph Search. As Graph Search rolls out to more users, ranking well in place...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. As search engines have changed what they are looking for, the efforts we make as...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12. Are you seeing less than 10 results in your Bing search results? So now you might only see eight search results on...
While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption. Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don...
Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to verified profiles ranking higher than "anonymous" content in search results, Google+ and authorship...
However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. As you think about ranking for brand terms, and even non...
A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...
Go search for [network penalized] or [network deindexed] and see those results. Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network member sites, don't share the same ip...
If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. If your site continues to have trouble in our search results, please see this article for help with diagnosing the issue.
Whether this is indefinitely or limited by time (in the same way "sandbox" works) I am not sure but there are definite correlations between sites that earn links consistently and good ranking increases.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Google Places was recently replaced with Google...
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
Why might a page with bad backlinks links be ranking highly? Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping...
