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  1. "Which Update?" Is the Wrong Question

    The truth of the matter is this, inherent in the question, "Was my ranking drop related to Panda or Penguin? While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The first ranking result comes in at 27.7 percent CTR, and drops to just 9.2 percent for the second-placed search result. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through...

  3. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results.

  4. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. This time around, TSA created an SEO ranking...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...