As per SearchMetrics, SEO visibility is composed of search volume and the position of ranking keywords, wherein each position is individually measured by a specially calculated factor based on their formulae.
Once a phone is really for sale you should already be ranking because of all that effort in earlier stages of the mobile phone life cycle. In this phase keywords like "deals", "price", "prepaid" and "verizon" rise to the top of search volume and...
So, search for your keywords and see who's ranking. How many of you have had the "you really don't know what keywords your users would use to search for your business" conversation with a client? They're the biggest descriptor of your business...
With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Good reviews, content, and engagement on search engine local pages (Google+) Google's Knowledge Graph - showing information directly on the search...
Search is often the catalyst of performance. Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. So with Facebook Graph Search the results are based on both users' and...
As a result, many webmasters have shifted a lot of their work from link building to creating quality content that visitors want to share, and now Google has updated their Ranking help article to reflect exactly this.
According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there:
Google search ranking algorithms also apply to the listings in Google Maps in determining which businesses are featured in the carousel. With the new style of carousel listings, when a user searches for a local results, such as a restaurant or...
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use...
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
Numerous "search results" pages were indexed and driving loads of traffic but no sales. Increase in "good" organic search traffic. Sometimes there is cause to remove "bad content" from the search engines' indexes.
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. CTR: Your CTR, or click-through rate, is the percentage of...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Now look at Moz' top 10 ranking factors in 2005 and 2007. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking:
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
And not only do we not think that way in the search quality team, we’re more than happy to make changes which are better for the long term loyalty of our users, the user experience, and all that sort of stuff.
Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. The present invention provides methods and apparatus, including computer program products, implementing...
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. The change was noticed on the “Can Competitors harm ranking?
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. What impact did these efforts have on the web presence for organic search?
