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Search Query Terms Tail

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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. For example, a purchaser looking to buy a dining room table may start with the query "dining room table...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. Brands can optimize for conversational or long-tail queries by deploying a...

  4. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You will get most of your traffic from the long tail, but the head term has the most branding value. Many other things can happen such as showing local results for some types of queries, Query Deserves Diversity to provide users with true variety...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Are they longer tail and very specific to the users query vs more general terms? This post will outline a six-step process to help you figure out which keywords are driving conversions, and actionable steps to improve the performance of your best...

  6. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Capture early buying cycle, long-tail traffic via informational content. Rank highly for competitive transactional and head of tail queries which can directly generate revenue vs.competitors. The searcher knows what they want to find, and they have...

  7. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    All HitTail does is track all your incoming keywords to your site, stack them against each other in a bar graph and then identify which are the best long tail opportunities for you personally. Despite its almost ludicrous simplicity, HitTail has...

  8. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...

  9. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Typically, query or visit volume is used to determine if a keyword is a "head" keyword or a "long tail" keyword. How short and long are long tail terms? Similarly, how many impressions, clicks and conversions do long tail terms generate?

  10. Paid & Subscription-Based Keyword Research Tools

    When you find words that are too difficult, HubSpot will suggest long-tail variations to help maximize your chances of ranking. Keyword ideas can be mined and refined by a filtering functionality that allows you to define conditions, such as daily...