To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. Proximity to Location in Query I cover this later in the post, but it's important that customers understand...
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. In a previous post I spoke about six ways marketers can improve the quality and...
They chose a common query, [ebay]: One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless. For example, when responding to a product query, is it better to use competitive language vs.scarcity vs.promotional?
Deliver relevant information in the right context (i.e.relevant query results). Most guest post links are from totally unrelated, off-topic sites. These types of "guest post" links are, in my opinion, more valuable, more sustainable and mush less...
My January Search Engine Watch post covered how Google Analytics has integrated social media data, and conversion reports to enable brands to calculate ROI. The second result, or first non-news result, is the same Amazon.com book listed in Google...
It makes sense, given the query volume around some of the keywords being targeted, in combination with the domain authority of the sites in question. There are some important insights in that post that relate to this topic.
If the query relates closely to a visual concept that could be better explained in a video than a blog post, you will almost certainly gain a better search position by producing a video. If Google sees it as relevant to a particular query, you’ll...
Drummond explained that when Google is able to, it notifies users that someone has come knocking for their information – whether it's search query history, Gmail messages, documents, photos, or YouTube videos – giving them time to prepare a legal...
A search query today for nearly any term is likely to produce a host of results that have no demonstrable reliability. Much as a link from the New York Times to your blog post would be a WOOT! Again, this can also be felt by users, as it will...
Essentially HitTail automates the process of panhandling for potentially golden keyword phrases from all your incoming search query data. Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime...
Footnote 2: Definitely check the indexing status in Google Webmaster Tools instead of using the "site:" query operator in a Google search, because the Webmaster Tools number is the "real number" and what you get from a site:query is not.
Google states – "Overall, our goal is to provide the most relevant results for a given search query as possible. No matter what your viewpoint or angle, there is always a cause and a consequence – a theme you'll notice recurring throughout this post.
Since on average, 16 percent of organic traffic comes from iPhones, this can be a significant loss and relabeling of search query data. Indeed, as difficult as it is to prove the value of SEO efforts, it will only get more difficult as we lose more...
Bing includes millions of free listings from merchants and rankings are determined entirely by which products are most relevant to your query. In their community blog post this morning, Bing claims Googlis is throwing its trusted brand “down the...
A strong keyword focus: The content has a specific query for which it is designed to rank well for in search results. Distraction.gov is targeted to the phrase "distracted driving" which, while perhaps the technically accurate way to describe the...
Ranking Other Ranking Components”] We changed to fewer results for some queries to show the most relevant results as quickly as possible.project “Other Ranking Components”] This change was a minor bug fix related to the way links are used in...
Rich snippets help the major search engines understand the content of a page and its relevance to a given search query. The brand new visual design makes it clearer what structured data we can extract from the page, and how that may be shown in our...
When the user lands on our pages, we use a big data platform and heuristics to get a better understanding of what the initial query meant. For example, a search for "industrial strength glue" is a relatively nondescript query that fails to identify...
