SEO News

Search Query Data

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? After diving further into the back-end data of the client's CMS, we found the needle in the haystack. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For example, combine query data with behavior, conversions, social, and more. Adding a secondary dimension takes the keyword query report to the next level. You can use this data to go into a second level of PPC advertising analysis beyond the...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that...

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Even if they don't indicate the specific piece of information they are looking for in the search query their site behavior may indicate it. As we continue to move toward a more personalized marketing experience, these context and data-driven clues...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Once we had a significant amount of data, we dove into our analysis. The data that I’ve provided here support the fact that...